Most of us have been trained, by advertising, to believe that those that offer car and house insurance on TV, in magazines, and on billboards are less expensive due to the middleman (the broker) being cut out.
What many clients don’t understand is that they are dealing directly with the insurer who is offering them one product. Insurers pay brokers to bring them business unless they spend that same money on advertising to bring them clients. So cutting out the middleman doesn’t necessarily save any costs.
